Most of us start a business with the thought of serving others with our product or service. No business is inherently selfish, otherwise it will fail in today’s economy. People these days are more inclined to look deeper into a business before spending their hard-earned cash.
If you want to grow your business successfully, you must be willing to go out of your way to support others around you. This needs to be done in a way that is selfless without expecting anything in return. Chances are, people are a lot more willing to help you out if you have helped them with something in the past.
There are times in your business life that you will enjoy a lot of growth and see that your work is making in difference in the lives of your customers. These days will typically follow the ones where you have helped someone do something they could not have done without help. This creates a ripple effect that has a huge impact on you and the ones you help.
Many online gurus will say that you need to provide some sort of value to your tribe. There are many ways to do this. Maybe you put messages on social media platforms or teach online classes. I have personally found, though, that directly helping someone has a lot more impact on how they support your efforts later in life.
It is true that you will not be able to get to know each of your clients on a personal level if your business is a decent size, but the connections you do make can happen without much effort. Cherish these connections. Support them and help them out whenever you can.
Through helping others, you inevitably help yourself. It doesn’t make sense how it happens but, trust me, it does. When you have genuine human interactions with others through your business or personal life, it makes your business stronger and people will come to you more.