Those of us in a creative business will often stop to realize just how saturated the market is with the product or service we offer. What we need to learn, though, is that the only thing that separated us from all the others is ourselves. We all have our own personality, quirks, and vision for what we are doing. Showing those qualities is how we can stand out from the rest of the businesses out there. One of the best ways to show our uniqueness is through a business blog.
The secret, though, is to blog about things that are really close to your heart. Maybe you will blog about your children, trips you have taken, your dog, etc. When you post about those personal things, they tend to draw in more readers who become engaged in what you are saying. I will often find that people who don’t even know me will ask about things in my life because they read about it on my blog!
A personal blog post will connect you to the people that buy your services or products. They will be more likely to invest more into your work, and in you. These days, people love to know the heart and story behind the things they put their money into. They want to believe in the services and products they buy. They can feel that connection through your blog when you get personal with them, and they will tell their friends about you too.
It is one of the easiest ways to build your business. Perhaps you see the need to share more about yourself in your blogs, but don’t know where you should start. Well, how about just start with one personal post and see what happens from there.
Here are some ideas of personal things to blog about:
- Are you remodeling or purchasing a new home? Let them keep up with the progress with you
- Dedicate a post to your spouse or family member for their birthday
- When you go on vacation, blog about your adventures
- Discuss some of your favorite things in your blog. Maybe some of your favorite places to visit, your favorite foods, or favorite things to do.
It doesn’t have to be difficult to bring your personality, and yourself, into your blog.
When you allow your clients have a peek into your life, they will feel more of a connection with you and what you offer. It increases the chances, as well, of you attracting more ideal clients to your business.